Why enterprises to build their own mobile app?

Amirrtha Kesavan
5 min readSep 23, 2021

The smartphone market is exploding, with manufacturers offering devices with great features at attractive prices! Along with that, the mobile application market is also growing at a remarkable rate. The most recent trend is for businesses to join the custom mobile app movement as they begin to realize the true potential of deploying a powerful mobile strategy to connect with customers and business partners. through a custom mobile app for sure.

Advances in technology have made it possible to develop professional, high-end personalized mobile applications that fit perfectly into existing processes of the day or week, not the month or year and by partnering with cutting-edge mobile app development companies like ApproLabs, mobile apps can be developed 10x faster to help businesses achieve their business goals much faster. The first step of the process is automated (90%), which includes choosing the right business module, designing the right user interface from the design studio, and adding technology components through the drag and drop for application development; while the second step is to customize the mobile apps (10%) to meet the unique decentralization requirements of the company and get the app ready for deployment.

If you’re wondering if it’s really worth developing a custom mobile app, here are twelve reasons why your business definitely needs a custom business app.

Employees are using mobile apps

The data shows a constant increase in the time of use of smartphones. A report from Flurry Analytics indicates that American adults spend 5 hours a day on these devices. Interestingly, browsing time has shown a steady decline, accounting for just 8% of total smartphone time. This leads to a constant increase in the use of applications. What does this mean for businesses? Employees inevitably use smartphones and third-party apps to collaborate with coworkers, stay in touch with their team, communicate with customers, schedule work, and get work done faster. .

Customers using mobile apps for online shopping

In 2015 and 2016, the growth of e-commerce took over. Up until 2017, there has been a sharp rise in mcommerce (people using their cell phones to shop). In North America, e-commerce is growing 13% year-on-year and nearly 70% of all revenue is in apps, according to a report released by Criteo and this trend is set to increase. If your business doesn’t have a custom, customer-centric mobile app, sales are down. Worse yet, your competitors seize such opportunities, not only by increasing sales, but also by retaining your customers, while you are scattered in the action.

Customer decision making with smartphones

Even customers who don’t use apps to make purchases are increasingly using their smartphones to make purchasing decisions. Customers today have become more demanding and do extensive research before buying anything. In fact, they can use their phones to view more information even in your store! Up to 80% of shoppers have used their mobile phones in physical stores to check product reviews and compare prices before making a purchase! Can your business afford to lose customers even after they have entered your store?

Providing valuable information

The mobile app will generate data on employee productivity, online sales, customer complaint areas, and more. A company can even conduct surveys to understand employee and/or customer satisfaction levels or even key inputs, such as what specific features in a product are. Your product is the most popular. client.

In addition, ApproLabs develops custom enterprise mobility solutions, where all deployed solutions have a mobile view and web backend of real-time data and analytics . This business administration backend enables internal teams to manage and run the business solution and includes a detailed reporting tool and dashboard, configurable and customizable user administration. Fully customizable for any organizational hierarchy.

Custom business applications allow you to send customized updates related to your products and services to your existing customers in real time based on collected behavioral information. It also allows you to access customer insights and get feedback, which can be leveraged to improve long-term relationships with customers.

Efficiency improved

Business applications are developed to meet specific business needs. They are designed to simplify processes and make it easier to complete tasks. According to the results of a survey, 81% of respondents said custom mobile apps cut down on inefficient tasks. In addition, a personalized mobile application provides a real-time view of your team’s projects and performance.

Productivity increased

The State of Custom App report states that 7% of respondents reported an increase in team productivity. As activities become easier to perform, employee productivity increases, which improves employee morale. The platform has an integrated communication framework that can be integrated with any solution built on the platform. This tool enables professional real-time chat and notifications, which is an essential part of any enterprise mobile solution to improve collaboration between employees and departments.

Errors reduced

Since applications can be used anytime and anywhere, employees can perform updates in real time, reducing the scope of errors. Plus, they can download documents to assist with updates, reducing paperwork and filing and retrieval burdens. For example, a sales manager can update expenses as they are incurred and download receipts. Once approved, the refund can be transferred using the app itself.

Increase in ROI

Businesses often wonder if a mobile solution will generate enough profit to justify the budget required to develop custom mobile apps. A mobile strategy will bring a number of benefits to your business. And building a personalized mobile app doesn’t necessarily mean a big investment. ApproLabs can build premium, professional-grade, custom mobile applications. In other words, automation means huge savings and reliability. ApproLabs has hundreds of reusable technology components, and a company can choose the ones that best fit their business processes.

Ease of planning

With data available across multiple metrics, businesses can gain meaningful insights and create plans in a more understandable way. Plus, with detailed real-time employee performance reports for the day, project management just got easier, even when you’re on the go.

A customized mobile application can go a long way in branding and with reliable, affordable and secure cross-platform technology solutions, keeping up with the competition will always pay off. Discover all this and more with ApproLabs, your technology partner.

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