Consider developing for both iOS & Android now or focus on one platform?

There are quite a few components to consider when choosing between iOS, Android, or both

These components include demographics, revenue models, development speed, apps building and UI designing, and Android tab apps vs. iPad apps


Android has the largest market share on the global platform, accounting for 80% of the global smartphone market share, and has a growing presence in low-income regions and developing countries. On the other hand, iOS users are considered more valuable. From in-app purchases to online retail to advertising, iOS users have been known to have high conversion rates and spend more on average. And in the United States, Apple smartphones still have a 42% market share. Looking at demographics, the Android platform seems like a natural choice, but the same is true given other factors that may not always be the case..

Revenue models

Android in general has more and more ad-supported apps. On the other hand, in-app payments are more common on the iOS platform. Overall, iOS users are often worth considering Android’s market share.

Development speed

On average, Android apps are 2–3 times more to build than iOS. This is mainly due to the OS release updates and Android fragmentation. But the problem of Android fragmentation is slowly disappearing. As of the year 2016, 75% of Android users are using Android 4.4 or higher. Release and approval deadlines also account for a significant proportion. The biggest problem for app developers is getting their apps approved on the iOS AppStore. Apple’s review process may take a long duration. Your app may be rejected with minimal errors. This is very frustrating for developers who know exactly how the application works. The process of sending Google Play Store apps is not much more complicated than the iOS AppStore. Unlike the iOS version, Android apps are usually released in hours. In addition, app developers have more freedom when it comes to general editing content for their apps. App updates on the iOS App Store are also limited to 3–4 times a month, but in theory apps on the Android platform can be updated indefinitely at any time.

Designing UI and building app

Using features like Interface Builder built into Xcode, iOS tends to be much more familiar with the UI/UX than Android. The ease of working with the iOS framework allows developers to become more immersive in the process of making the user experience better. Android is the way to go when a wide range of capabilities related to design creation and customization is important. Remember that all this freedom will take time. Furthermore, the end users are often not concerned with the quality of the backend, they are only interested in how it works in a simple and intuitive way. The hardware design was announced at the Google I / O 2014 Developer Conference, but Google’s design principles continue to apply to create simple, well-designed apps for the Android platform. As a result, Android continues to create more user-friendly build platforms, but not many yet.

Android tab apps and iPad apps

The surest winner in this battle is the iPad. It occupies the throne with more fully optimized apps and more popular apps supported. Someone is using an Android smartphone, but it is very common to use the iPad as their favorite tablet.

When iOS comes to the best choice

In general, it makes more sense to choose iOS from the starting portal. Creating high quality iOS apps is much easier than Android apps. Statistically, iOS users use their devices for over 20 minutes, more data, and more for mobile commerce than Android users.

When Android comes to the best

If your target audience is Android, launching on this platform is natural. This means that the audience is more concentrated in developing countries or certain urban areas. If you want to listen across borders, 80% of the world market share is pretty good.

When both platforms are the way

If you want to enter the market with full force, both platforms are optimal. You are confident in the success of your application. Traditional businesses are usually the ones that are making giant strides. Since they have the capital to cook more freely, it makes sense, and on top of that, it’s very useful. Also, the app may go unnoticed on another platform, causing a ruckus on one of them. So if you can get the capital, go for it. Increased availability in the market increases the chances of success. The more people who have access to your application, the more downloads you have.

Concluding with

You need to focus on deciding what works and what doesn’t in the early stages of every application. If you don’t have enough resources to run on both platforms, don’t worry. Instagram was originally released on iOS in 2010 and hasn’t been released on Android phones by 2012. The Android version was released a week before Facebook acquired the company for $ 1 billion. In practice, it often happens that you focus on one platform and analyze the results without any anomalies. But if time and resources exist, choose them. Working on both platforms is useful for almost any type of application. This application can succeed where you least expect it. The app is your inspiration. Why are you distributing the app for a purpose other than most opportunities? The more time and resources you use, the more likely your application will be successful. Consult a leading mobile development company before choosing the platform and kickstarting your app development process for your business

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